Jointly organized by Lingnan University's School of Graduate Studies and the Education University of Hong Kong, “Collaborative Research Postgraduate Students' Seminar Series” welcomed Prof. Bo WEN, a distinguished associate professor in the Department of Government and Public Administration at the University of Macau, as its third speaker. Over two engaging sessions held on 8th and 10th April 2024, Prof. WEN delved into the intricacies of public personnel management, regulatory governance, and policy implementation, sharing his extensive research findings with faculty and students.
On 8th April, Prof. WEN captivated the audience with his analysis titled “Public Service Motivation, Performance-Contingent Pay, And Job Satisfaction of Street-Level Bureaucrats.” Drawing from a comprehensive dataset of 220 front-line public service workers in Hong Kong, he explored the nuanced relationship among public service motivation (PSM), performance-contingent pay, and job satisfaction. Prof. Wen's findings revealed that both PSM and performance-contingent pay enhance job satisfaction through a shared mediator – perceived job control. Notably, PSM, as an intrinsic motivator, has a more significant impact on job satisfaction than performance-contingent pay.
The seminar series continued on 10th April with Prof. WEN's presentation on “Revolutionizing Civic Engagement: Exploring Government's Strategic Use of Memes, Slangs, and Trendy Videos on Bilibili to Captivate Generation Z Audiences.” This session focused on the innovative strategies employed by the Chinese government to engage Generation Z citizens through rich media content on the video-based platform, Bilibili. Analyzing 3,801 videos, Prof. WEN's research utilized regression analysis and topic modeling to uncover that recreational, collaborative, meme-infused videos, and distinct language features significantly contribute to increased levels of engagement. The findings offered a novel perspective on the application of entertainment education, co-design, dialogic communication, and Internet memes in fostering vibrant online citizen communities, particularly tailored for Generation Z.
Prof. WEN's seminars provided invaluable insights into the evolving landscape of public personnel management and civic engagement strategies. His research contributions underscore the importance of innovative approaches in public administration and policy implementation. The seminar series offered a unique opportunity for postgraduate students and faculty to engage with cutting-edge research that bridges theoretical frameworks with practical implications. The discussions that followed each session were testament to the vibrant academic community at the Lingnan University, committed to exploring and addressing contemporary challenges in governance and public administration.
For more information about upcoming events and seminars under International Classroom project, please visit the website at https://www.ln.edu.hk/sgs/pgic.