Urgent.Lab
Urgent Lab is a start-up online shop that focuses on teenagers and position in trendy goods, like sneakers, backpack and accessories.
The Issue
During the time of COVID-19, with its extremely negative effect towards the economy and sales of physical stores, Urgent.lab find a huge opportunity of online shopping, especially in this period of time that people prefer to shop digitally and the limitation of not being able to travel to other countries.
The Solution
They turn their perspective to Online IG shop and aimed at enhancing customer-centric outcome by respecting customer's need. Besides, Urgent. Lab supply high-quality and high CP value fashion products to young generation. They provide the opportunity of helping people to purchase products internationally stands out.
Impact
Instagram is the major channel to sell their products. They currently have around 1300 Instagram followers. Besides, they made several IG advertisement promotions to increase their brand popularity. They have sold over 100 orders in this period and able to attract “long-term” and loyal customers.
Beneficiaries
Male in age between 10s to 30s who are interested in trendy clothing and sneakers
Project Team
Lin Anderson Dac & Lau Ka Yin
Funding Source
Graduate Support Fund 2020 - 2021
Project Classification
E-commerce / Online business / Fashion products / Sustainable fashion